Taking the heat out of changing the way companies work

Guiding principles

Friday, 03. 27. 2009

My key leadership principles

• Connecting with people is all-important
• Walk the talk
• Be the change you want to see
• Find a passionate purpose
• Step into other peoples’ shoes and feelings before you bring in your own message
• Get detailed about your outcomes – be very aware of what you want to achieve with people

Hotchilli's approach to engagement

Best practice for engaging a group

• A – Audience: Primary, Secondary, Tertiary
  Who are they? How do they feel about this topic? How are they feeling in general?  What are their priorities or drivers at this time?
• B – Behaviours
  How do you want them to feel after the interaction? What do you want them to do? What behaviours do you need to see from them?
• C – Content and Context
  Developed as a result of A&B. The message of your communication.
• D – Delivery
  The best channel to this audience in this instance. The tone and emotion of the interaction. The optimum medium to deliver the message.
• E – Evaluation
  How are you going to measure how the message “landed”.? How will you capture the evaluation?
• F – Feedback
  How you judge your own performance. How will you capture it?